You can’t be one of the best freelance video producers in Jacksonville without the experience to show for it. Some video producers specialize in certain niches, like medical marketing, automotive, retail, or restaurants, but few have experience in different niches. 

I have the experience of producing effective videos in all of these industries and a lot more, including education videos, commercials and fundraising videos for non-profits, videos for manufacturers, jewelers, publications like regional and national magazines, and much more.

Every video project may be unique, but the same winning formula holds true for each of the “Five P’s” of successful video production. Each of these P’s represent a distinct phase in the process of getting a successful video made.

  1. Preparation

  2. Planning

  3. Pre-production

  4. Production

  5. Post-production

Your audience understands context and when you're "cheaping out"

There are many different types of videos, some are much easier and less time consuming to produce than others, of course. Many small companies may want to produce videos themselves, after all, everyone with a smart phone has a fairly decent camera so why not try?! 

These days, we’re used to seeing field reporters show up on the news reporting on some story from some faraway place via Skype or Facetime. Often, these gritty reports are the only way the major news outlets can deliver some interviews.  No matter where these field reporters are, they can call in for a video chat with their audio out of sync or suddenly their picture frozen. It relays a feeling of immediacy, which is great… if the reporter is in some third world country maybe reporting on a civil war.

Your company is likely not in a country where the Internet has been ravaged by civil war, most of your audience understands context so it might be advantageous if the quality of your video and audio is at a point where it leaves not only a positive impression on the viewer but it also doesn’t become a distraction. 

Also, people understand context of how a video was produced, if you deliver something so cheap and of poor production quality, you may create more harm than good for your company’s brand and image, especially if the audience comes away knowing you just went on the cheap.

Advice from one of the best freelance videographers in Jacksonville: Looking to make company web videos on the cheap? At least pay attention to your sound!

Certain videos are okay in this “reporter on location” format, but for the love of your own future marketing and organization’s image, use a decent microphone in your otherwise very amateur video shoot! If nothing else, allow the viewers of your video to at least understand what you’re saying. Clear audio can really improve the overall perception of quality of your video.  Even shaky, amateur phone videos will seem much more palatable if people can understand what the subject is saying without a lot of needless background noise.  Background noise and other distractions just get in the way of your marketing message!

Distractions are every video’s enemy!

This is why quality of your video production is important, it takes A LOT of care to make the subject the focus of attention.  A well-produced video allows the viewer to focus on the subject without the distractions caused by poor video production quality, like shaky cameras, poor audio, amateurish and poorly designed graphics, and untimely edits and cuts.
A well produced video eliminates most distractions so your message is delivered as clearly as possible.  Since video is so effective in conveying your company stories and marketing information, good video production quality is the highest form of web content optimization you will ever invest in!

Looking for freelance videographers in Jacksonville

We have all the field equipment needed to supplement your existing video productions or be your total video production solution!  If you are looking for freelance videographers in Jacksonville, we have the flexibility and experience working with broadcast television stations and helping other ad agencies.  If you are a small  company or non-profit, we offer affordable rates and can help turn your great ideas into reality.  Click here to view our local video production rate card.

Check out this high-end jewelry store TV commercial I conceived, wrote and co-produced.  One of the goals of this video was to remind people that a lot of the jewelry from Riddle’s Jewelry was made in America, that they were a family business, and that they actually care about their customers.  That’s a lot to express in 30 seconds!

Build and reinforce the brand

It’s no secret, companies who have enough money to spend on advertising cannot afford to experiment with unclear, fuzzy, unfocused messaging.  Advertising is an integral part of marketing and the messaging must be clear and reinforce to the public your company’s image, while achieving the goal of persuading viewers to remember and act based on the marketing message.  In this case, this ad ran alongside other more specific calls to action.  This was a brand reinforcement campaign that was meant to reinforce the Midwestern loyalty to American-owned companies while differentiating Riddle’s from the competition, especially those jewelers like Kay’s and Zale’s that don’t manufacture jewelry in the U.S. or are even owned outright by Americans.

I was also the managing director that lead the launch of their Magento E-commerce site, which this company is still using along with its original theme, concept and layouts.  This site was launched with a lot of technical help from another developer, Kevin Kumpf, who I cannot praise enough as an excellent web ninja on so many levels!  One reason I recommended to move to Magento, besides it was much more SEO friendly at the time, was my insistence in using a theme that would accommodate mobile devices seamlessly.  At the time, according to Google Analytics, 38% of all visitors were on smart phones and the trend was steadily increasing.  I suspect now it’s more than 60% and they sell almost as much on their site to smart phone users as desktops.  Imagine where this jewelry retailer would be with web sales and steadily increasing competition had I not moved them to this platform back in 2012?

Perhaps your company or organization is looking for someone with over 25 years of marketing, media production, and business-building experience?   I am currently available for freelance but only for video production and 3D animation services.  Are you ready for a fresh perspective, someone who can challenge the status quo in a positive, team environment?

When it comes to finding a Marketing Director, who else can better understand your company’s data than the person who designed the system with future-proofing and your company’s profitability and scalability always in mind?

Someone who has negotiated and placed over $100 million in digital and broadcast advertising with schedules based on the best data and accurate ROI calculations from data and systems, including custom ERPs and business systems that I designed and programmed and also migrated to the cloud?

Promoting your new real estate community to a world audience is essential. Video is an impactful way to show off the community and amenities without any extra effort. How much is a good community development video worth? Perhaps it’s the difference between selling 3 more units in a quarter?

When you have so much show and say, there’s no more efficient way than real estate web videos!