The 5 P’s of Video Production Success

You can’t be one of the best freelance videographers in Jacksonville without the experience to show for it. Some video producers specialize in certain niches, like medical marketing, automotive, retail, or restaurants, but few have experience in different niches. I have the experience of producing effective videos in all of these industries and a lot more, including education videos, commercials and fundraising videos for non-profits, videos for manufacturers, jewelers, publications like regional and national magazines, and much more.

Every video project may be unique, but the same winning formula holds true for each of the “Five P’s” of successful video production. Each of these P’s represent a distinct phase in the process of not only getting a successful video made, but edited and delivered as planned.

  1. Preparation
  2. Planning
  3. Pre-production
  4. Production
  5. Post-production

Your audience knows context and when you’re “cheaping out”

There are many different types of videos, some are much easier and less time consuming to produce than others, of course. Many small companies may want to produce videos themselves, after all, everyone with a smart phone has a fairly decent camera so why not try?! These days, we’re used to seeing field reporters show up on CNN or Fox News, reporting on some story from some faraway place via Skype or Facetime. Often, these gritty reports are the only way the major news outlets can deliver some interviews, no matter where these field reporters are, they can call into the Skype with their audio out of sync or suddenly their picture frozen. It relays a feeling of immediacy, which is great, if the reporter is in some third world country during a civil war.

But your company is likely not in a country where the Internet has been ravaged by civil war, most of your audience understands context so it might be advantageous if the quality of your video and audio is at a point where it leaves not only a positive impression on the view but it also doesn’t become a distraction. Also, people understand context of how a video was produced, if you deliver something so cheap and of poor production quality, you may create more harm than good for your company’s brand and image, especially if the audience comes away knowing you just went on the cheap.

Advice from one of the best freelance videographers in Jacksonville: Looking to make company web videos on the cheap? At least pay attention to your sound!

Certain videos are okay in this format, but for the love of your own future marketing and organization’s image, use a decent microphone in your otherwise very amateur video shoot! If nothing else, allow the viewers of your video to at least understand what you’re saying. Clear audio can really improve the overall perception of quality of your video, even shaky, amateur phone videos will seem much more palatable if people can understand what the subject is saying without a lot of needless background noise. After all, what is background noise but a major distraction and what should you avoid to get your marketing message and points across?

Distractions are every video’s enemy!

This is why quality of your video production is important, it takes A LOT of care to make the subject the focus of attention.  A well-produced video allows the viewer to focus on the subject without the distractions caused by poor video production quality, like shaky cameras, poor audio, amateurish and poorly designed graphics, and untimely edits and cuts.

A well produced video eliminates most distractions so your message is sent and received as clearly as possible.  Since video is so effective in conveying your company stories and marketing information, good video production quality is the highest form of web content optimization you will ever invest in!

Looking for freelance videographers in Jacksonville

We shoot everything in HD and have all the field equipment needed to supplement your existing video productions or be your total video production solution!  If you are looking for freelance videographers in Jacksonville, we have the flexibility and experience working with broadcast television stations and helping other ad agencies.  If you are a small  company or non-profit, we offer affordable rates and can help turn your great ideas into reality.  Click here to view our local video production rate card.

Aaron Belchamber

20 years of business-building marketing solutions and media production. A skilled creative writer, video producer, 3D animator, business systems architect, PHP web developer specializing in Symfony, Wordpress and Magento.

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