Just a block away from my home, when this community developer wanted to promote their new luxury community, they called my company to produce this persuasive video that was designed to show off Pulte Homes’ quality, models they had available, and all the community amenities at this community.
Let’s not confuse advertising and marketing. Advertising is a small part of your overall marketing efforts. Every interaction your organization has with the public is a part of marketing — your packaging to how your employees answer the phone or make people standing in line wait longer than they should. How people perceive you, your products and your services are determined by how effective you are at marketing.