Divosta Community Developer Promotional Video for The Isles on Palmer Ranch

Even if a community developer has all the right things going for them — location, real estate demand, positive community perceptions, they still need to promote and market their community.  A video draws in traffic not only from local people interested, but from all over the United States and even the world.  Our job was to produce videos that would be viewed by people who were interested in the community so they would be compelled to contact the home builder and learn more.

Selling a home in a new community also means stepping back and selling the larger community, the city, and the area in general.  Some videos we needed to feature not only the homes for sale and the amenities the home builders offered, we also had to inform potential home buyers who lived out of state or even lived in a different country about all the great benefits of living in a certain area, in this case, it was Sarasota, Florida.