When a community developer like Pulte Homes needed to expand their web footprint and deliver information about their new community at Majestic Palms, they called my company to shoot the video. When you put people to a company’s name, you create a trusting connection with the viewer you can’t create in any other form of advertising. It’s just that simple and that’s why these community developers used videos to persuade and inform potential home buyers and renters.
Category: Marketing
Let’s not confuse advertising and marketing. Advertising is a small part of your overall marketing efforts. Every interaction your organization has with the public is a part of marketing — your packaging to how your employees answer the phone or make people standing in line wait longer than they should. How people perceive you, your products and your services are determined by how effective you are at marketing.
Divosta Homes built a new community called Veronawalk and in order to promote it, they decided to hire us to produce a video that used testimonials and featured shots from their model homes to emphasize the convenient location and high quality properties and amenities they had to offer.
When Del Webb at Ave Maria began selling lots, they called my company to make informative and persuasive testimonials like this to help sell those open lots throughout the real estate developer’s 80+ acre community.